New website? 9. Signs that you need one

 

The first step has been taken and you have finally got yourself a website. It may be old and outdated, and it is time to take the time to update the site so that it is adapted to 2023. Of course, a lot has happened online, and simply promoting your own website online is not final goal.
Today, a new website should be lively and updated frequently so that interest can be maintained to generate value and interest. Your website should represent you and your company. It is also the link between what you can offer and your customers.

Here we have explained some typical signals that your website is out of date. In case you feel hit on at this point – it's time to build a new website or update the old website so that it suits your business better.

Your website does not contain content that is relevant

In short – your website does not contain anything relevant. It may indeed present a brief company description, a bit about their services and correct contact information.

It is important here to give a little extra of yourself and not least to present the company's employees to their potential customers in the right way. With a correct presentation, a little more color and better design, and not least the correct use of the company logo, the design of the company logo and images will make your site even more desirable.

A new website should have an active news page or blog

Blogging is often associated solely with the younger generation, featuring content that may seem unserious and lacking meaning to many. However, the true potential of a blog extends far beyond these assumptions. A blog can carry significant value. It provides an avenue through which your company's core values and ideas can be communicated effectively, fostering meaningful conversations. Engaging actively in these conversations and monitoring user comments is crucial in this context. In today's landscape, Content Marketing has gained immense popularity, underscoring the principle of reciprocity—giving value to receive value in return.

A new website that runs slowly

Few things are as frustrating as encountering an outdated website that fails to direct visitors to the intended destination. Surprisingly, up to 40% of users may opt to abandon a website if it fails to guide them further within a mere three-second window.

You are unable to keep the content up to date yourself

Your website remains unupdated, and you lack the autonomy to effect changes on your own. It's possible that your website was crafted by a friend in the distant past, and the login credentials have faded into oblivion.

A new website cannot be found on Google

If you attempt to search for the company on Google and discover it positioned within the top 5 results—or, in the most unfavorable scenario, not appearing at all—then it's an indicator that action is imperative. Enter Search Engine Optimization, commonly referred to as SEO, which necessitates modifying your website's structure and content to align with the requirements of various search engines, ultimately aiming for higher rankings. Achieving this involves multiple strategies, but it mandates adherence to established standards and rules for optimal results. There are no shortcuts to triumph in website optimization. Google has devised a system that considers optimized websites as attempts to manipulate rankings. This holds true for websites designed solely to drive traffic without arranging content in a coherent manner. Consequently, automating this process with software isn't a viable solution.

No call-to-action on the website

How do you plan to convert your website visitors into tangible customers? This is the juncture where action is paramount—prompting them to either initiate contact or make a purchase through your website. This pivotal concept is known as a call-to-action. It's conveniently accomplished through a conspicuous button on your website or a well-defined contact form. A call-to-action might involve having a button that encourages customers to reach out for an informal discussion. Ensuring the effectiveness of this approach requires maintaining a single, clear call-to-action at any given moment, facilitating a systematic implementation.

When your website is not adapted for mobile

Mobile uploading can be executed through various approaches, primarily categorized into two methods: mobile optimization and mobile websites. Both of these mechanisms facilitate the accessibility of a website on mobile devices, albeit functioning in distinct ways. Notably, websites employing Flash technology won't seamlessly integrate with either of these methods, given that Flash doesn't operate effectively on mobile websites. Websites tailored for mobile-friendliness might display adequately on mobile devices but may occasionally lack optimal visual alignment. In contrast, mobile-optimized websites are meticulously crafted to not only maintain mobile-friendliness but also ensure an aesthetically pleasing appearance on diverse mobile devices.

Social media cannot be linked to your website

Your website currently lacks integration with social media platforms, denying your customers the chance to share your content across these networks. Harnessing the potential of social media as a marketing channel holds significant value—an avenue you should undoubtedly explore. Leveraging social media for marketing allows you to tap into the power of friends and acquaintances, which often proves more effective than soliciting unfamiliar sellers who reach out via phone calls.