AMAZON DEMAND-SIDE PLATFORM: WHAT YOU SHOULD KNOW

Amazon's e-commerce data, which is collected from 400 million global customers every month, makes Amazon's demand-side platform (DSP) the leader in e-commerce data. As more and more new customers sign up every day, the benefits of Amazon DSP will only grow.

WHAT IS AMAZON DSP?

Amazon's demand-side platform allows businesses to buy banner and video ads on and off Amazon. The increased popularity comes from the quality of Amazon's e-commerce data. This difference in data quality is visible when comparing searches on Google and Amazon. The average share of product searches in the US, UK, Germany and France rose to 56% on Amazon compared to just 44% on Google in 2018. This type of information helps Amazon divert ad revenue in their direction.

To help you gain an in-depth understanding of how to get started with Amazon, Vaimo has partnered with Maze-One to address the challenges of selling on Amazon and to put your Amazon strategy into action. We also combined our Amazon and ecommerce expertise into a free Amazon Readiness Assessment, which you can take here.

In this article we interview Michael Chabert, partner and co-founder of Maze-One. Michael has monitored Amazon continuously and has provided his insights to various clients in multiple industries on how to use Amazon to achieve e-commerce success.

In this interview we will cover some important topics:

1. How can retailers benefit from purchase data from Amazon's demand-side platform?
2. How can retailers use Amazon?
3. What is the reason for the shift towards ad buying on Amazon DSP?
4. What type of business should use Amazon DSP?
5. What types of businesses do you collaborate with on an Amazon strategy?